About the Project
One of my passions is collecting football shirts, both vintage and modern. Rather than just take photographs and share them, I love combining it with graphic design, creating unique pieces that go deeper into the culture and visual identities of the clubs.
The stories and the culture behind football shirts are always so interesting, so digging into them and pulling them into designs is a very enjoyable process for me.
In the past, I’ve created much larger carousels that use lots of research and graft to put together, but recently this has moved to more launch-style posts, a graphic advertisement for new shirts, if you like.
Visuals
The Process
The process of these graphics always starts with the shirt, taking photos of it as a whole as well up close on stand out aspects.
I then dig into the team at a broader level (history, location, club culture, archives etc.) as well as the specific year of the shirt and their overall visual identity if it’s a modern shirt.
All of this usually gives me a good base from which to work with, and the assets to start building the graphic in full.
Then it is usually a case of experimentation, fitting everything together with different layouts, digital tools, fonts, colours until the final product is in place.
What’s next?
I’m currently working on a few ideas that expand this idea of club history and culture and how that mixes with the modern, digital world.
These include case studies on new brand identities for a variety of teams and examples of that in action, more shirt launch-style graphics and more story-based work.
I’m also working on a larger digital archiving project, though this is in its infancy.
I’d personally love to work with teams of any level, whether it be brand identities, standalone graphics for matchday programmes, graphic design for shirt launches or anything adjacent to the club.